Internet Video—The Must Have for 2007 Ad serving technologies are more sophisticated. Broadband penetration has hit near-saturation levels. And more and more advertisers and marketers are adopting online and interactive forms of video (24 percent of online advertisers last year). Over a quarter of consumers said they regularly watch video online while the top video aggregators disseminate millions of streams every day. Video formats are more effective for marketers, and more lucrative for publishers. Advertisers, marketers, publishers and content provider who are using or considering this very fast-moving medium can quickly get up to speed on the formats, considerations, strategy, results and creativity Did you know a Wharton School of Business study has shown video direct response rates can be up to 600% higher than printed brochures? Just imagine what video online will do for your business and conversion rates. Whether your objective is to generate leads, contributions, subscriptions, memberships, Internet video is a must have for 2007. So what’s an Infomercial? Infomercials are designed to solicit a direct response, which is specific and quantifiable, and are, therefore, a form of direct response marketing (not to be confused with direct marketing). The ad response is delivered directly to television viewers by infomercial advertisers through the television ad. In normal commercials, advertisers do not solicit a direct response from viewers, but, instead, brand their product in the market place amongst potential buyers (http://en.wikipedia.org/wiki/Infomercial ) Video Is Changing The Way We Communicate And Advertise - See How - And Understand Why By Mitchell Yow Streaming video is changing the way we communicate in and out of business and at an amazing rate. Video e-mail, video instant messaging, video blogging and video web casting are the hottest new crazes in the communication industry. First viewed by the business world as only a toy, streaming video is now finding its way into main stream corporate America and beyond. If you have not considered video in your communication and or advertising you might want to take a closer look at a few facts concerning video marketing and video communication trends. Nike, Verizon, GM, Chrysler and many other large and not so large companies are adopting video advertising and placing their video ads in such places as You Tube. In fact it is estimated that around $410 million was spent in online video advertising in 2006. Estimates by industry experts say that number will be $775 million this year and climb to over $3 billion by 2009. And there is good reason for these estimates. 1. Many of the younger generation are giving up TV time and replacing it with more online time in social networks and on sites like My Space and You Tube. Add to this that the viewer ships of sites like You Tube are growing in age with many viewers being over 35. 2. Video advertising is a lot less expensive than TV ads and the market audiences are getting huge. In fact 107.7 million people in the US alone are said to have watched online video in 2006. That is about 1/3 of the US population and estimates put that number around 157 million US viewers by 2010. 3. Video web casting also levels the playing field for smaller businesses. Auto dealerships, dentist and doctor offices, real estate offices, mortgage brokers and virtually every other type of small business can afford and benefit from getting involved in video advertising campaigns. Here the companies are easily creating and imbedding streaming video right into their existing web sites and into e-mail campaigns. With 73% of US consumers online and 66% preferring to do business online, more and more businesses are adding video to their web sites and communication every year. 4. Advertising aside, personal communication is also moving into the realm of video with video e-mail, video instant messaging and video blogging. It is estimated that there are currently in the neighbourhood of 50 billion e-mails sent everyday. It is further estimated that within the next two years more than 30% of those e-mails could be sent with video attached. 5. This comes as no surprise when you consider that nearly 37 years ago Scientists proved that only 35% of a message was received through hearing and the other 65% through facial expressions and body language. And that 30% more of a message that is received, is remembered when it is received through both sight and hearing. 6. We are visual beings. This is why TV is more popular than radio and why video e-mail will virtually replace text e-mails and telephone conversations over the next few years. Given the choice would you rather be told or shown? Read about it or see it live? And when it comes to long distance communication would you not rather see the person you are speaking with? 7. The Internet is mature so the infrastructure is in place. Broadband is here, in fact, over 66% of all people online now have broadband and that percentage grows daily. Video communication and video advertising is here to stay and is enriching the businesses and people that embrace it. 8. Google purchased You Tube (a two year young company) for over 1.6 billion dollars because it is worth that to their future. Mitchell Yow Attract @ the Speed of Light LLC Commerce Township, Michigan 1-888-559-6686 Article Source: http://EzineArticles.com/?expert=Mitchell_Yow Internet Infomercials By Jose D Ramon The word Infomercial is formed by combining the words information and commercial. They were TV programs with commercial content. And infomercials still have the look, feel, and length of real TV programs and often imitate the format of genuine talk shows or investigative consumer news programs. As broad band Internet connections are more ‘popular, Online Commercials and Internet commercials are changing the way you surf on the Internet marketplace. More than 120 millions homes around the globe access the Internet using broad band connections By using Internet Infomercials, you harness the phenomenally powerful combination of video—the most effective selling medium there is—with the Internet, the greatest communication tool ever invented AND the proven “infomercial formula” that has generated over $100 BILLION dollars in sales. Internet Infomercials are 3 to 5 minutes content rich video presentations with the purpose of turning visitors to your website into buyers. It is the use of technology to sell technology. Internet Infomercials are working 24 hours a day for you to increase your sales. As the equipment to produce video presentations on the web are easy to get and low cost, it is very affordable to use video presentations in front of millions of Internet users who are ready to embark in a new learning experience on the Internet. Recently we have seen hundreds of e-books, consulting services and other tools explaining the basics of copy writing and direct marketing techniques on how to use infomercials on the Internet. Today, we live in a multi-media age: Ipod videos, cell phones, DVDs, video mails. Web video is the new “killer” application. Online video’s quality is improving by the moment, and growing at a phenomenal rate. JoseDamaso@Opportunity.com Jose Damaso Ramon is a professional Marketing entrepreneur. Article Source: http://EzineArticles.com/?expert=Jose_D_Ramon Here's where we come in. UKInfomercials produces internet infomercials. We are professional, friendly and by working with you we will produce product that comes alive on your sales pages boosting your online sales. Meanwhile here is a video showing some of the things that can go wrong whilst making your Infomercial, hope you enjoy it. |